CLIENT VALUE PROPOSITION

CLIENT VALUE PROPOSITION

  • Course Description

    The most efficient way for an organization to improve sales is by converting more of the prospects it already has in its pipeline.
    In most cases, businesses don’t dominate market segments because they have superior products or services, but because they know how to clearly communicate an effective value proposition to the appropriate customer segments at the right times.

  • Course ObjectivesBy completing this course, delegates will be able to:
    • Understand aspects of the concept—Know Your Customer
    • Understand the concept—know your product, service or idea
    • Gauge their competitors
    • Distill a customer-oriented proposition
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