Introduction

Traditional economic models assume rational decision-making, yet real-world choices are often influenced by biases, emotions, and context. Behavioral economics bridges this gap by explaining how people actually think, choose, and act. This program builds a practical understanding of behavioural economics and its relevance to business, policy, and organizational decision-making, enabling professionals to interpret behaviour more accurately and design better, more effective interventions.

Keywords

Behavioral economics, decision-making, cognitive biases, human behaviour, nudging, choice architecture, applied psychology

What You Learn

1

How behavioural economics challenges traditional assumptions of rational decision-making. 

2

Key cognitive biases and heuristics that influence economic and business choices. 

3

The impact of emotions, context, and framing on decision outcomes. 

4

Principles of nudging and choice architecture and how they are designed. 

5

Applications of behavioural insights in business, policy, and organizational settings. 

6

Ethical boundaries, limitations, and risks in applying behavioural interventions.

This Is For You If

This program is designed for professionals who want to better understand decision-making behaviour and apply behavioural insights to improve outcomes in business, policy, or organizational environments.

How You Benefit

Improve judgment by understanding how decisions are actually made in practice. 

Design processes and interventions that account for real human behaviour. 

Reduce unintended outcomes caused by cognitive bias and poor framing. 

Enable more human-centred, effective decision-making across the organization.

The Silver Brook Advantage

End-to-End Program Management

Every program is managed end to end by the SB team through reminders, attendance, assignments, mentorships, and tests.

Going the Extra Mile

Each program is designed and delivered with a focus on maximizing learning outcomes and achieving the terminal objectives.

The Personal Touch

Our programs are tailor-made to our partner organizations and their individual learners.

Integration across Disciplines

Programs across Life Skills, Leadership, Business, and Technology for all industry sectors.

Why Learn from

Silver Brook

22,000

programs conducted in nearly 2 decades.

80%

of our clients are Fortune 500 companies.

87

out of 100 learners recommend our programs to others (NPS score).

510,000+

professionals have leveled up their skills and mindsets.

50%

of our programs are mandatory for some clients’ employees.

73%

of clients repeat our programs.

1000

years of collective experience in planning and upskilling.

50%

of our faculty have been ex-leaders in the corporate world.

27

countries and growing.

Get it

Customized

Call us to talk to one of our learning advisors about your upskilling requirements or use the form below to send us a message.