Introduction

Selling is driven as much by human psychology as by products, pricing, or features. Advances in neuroscience provide valuable insight into how customers process information, form trust, manage risk, and make decisions. This program explores the brain-based drivers behind buying behaviour and shows how these insights can be applied responsibly in sales contexts. The focus is on strengthening connection, clarity, and influence—without manipulation—by aligning sales approaches with how people actually think and decide.

Keywords

Neuroscience of selling, buyer behaviour, decision-making, trust in sales, influence, sales effectiveness, behavioural insights

What You Learn

1

How the brain processes information during buying and decision-making. 

2

The role of emotion, trust, and perception in sales interactions. 

3

Cognitive biases that commonly influence customer judgment. 

4

How framing and storytelling affect attention and engagement. 

5

Ethical boundaries when applying neuroscience in selling. 

6

Ways brain-based insights translate into everyday sales behaviours.

This Is For You If

This program is designed for sales professionals, relationship managers, and client-facing roles who want to improve sales effectiveness by understanding how customers think, feel, and decide.

 

How You Benefit

Build stronger rapport and credibility in customer interactions. 

Improve influence while maintaining ethical sales practices. 

Enhance engagement across sales conversations and touchpoints. 

Apply brain-based perspectives confidently in real selling situations.

The Silver Brook Advantage

End-to-End Program Management

Every program is managed end to end by the SB team through reminders, attendance, assignments, mentorships, and tests.

Going the Extra Mile

Each program is designed and delivered with a focus on maximizing learning outcomes and achieving the terminal objectives.

The Personal Touch

Our programs are tailor-made to our partner organizations and their individual learners.

Integration across Disciplines

Programs across Life Skills, Leadership, Business, and Technology for all industry sectors.

Why Learn from

Silver Brook

22,000

programs conducted in nearly 2 decades.

80%

of our clients are Fortune 500 companies.

87

out of 100 learners recommend our programs to others (NPS score).

510,000+

professionals have leveled up their skills and mindsets.

50%

of our programs are mandatory for some clients’ employees.

73%

of clients repeat our programs.

1000

years of collective experience in planning and upskilling.

50%

of our faculty have been ex-leaders in the corporate world.

27

countries and growing.

Get it

Customized

Call us to talk to one of our learning advisors about your upskilling requirements or use the form below to send us a message.