Introduction

Customer Relationship Management (CRM) is crucial for understanding customer needs, enhancing customer engagement, and optimizing service delivery. This program teaches how to use CRM systems to gain actionable customer insights, personalize communication, and implement retention strategies that foster loyalty. By focusing on long-term customer value, participants will learn to build relationships that support sustainable growth.

Keywords

CRM systems, customer engagement, retention strategies, communication, service delivery, customer insights, profitable relationships, business growth

What You Learn

1

How to utilize CRM platforms to collect, interpret, and act on customer data.

2

Approaches for developing retention strategies that drive loyalty and repeat business.

3

Methods to streamline communication and enhance service quality using CRM tools.

4

Strategies for building long-term, high-value relationships with customers.

5

Techniques for personalizing outreach and services based on behavioral insights.

6

Tools for tracking CRM performance and optimizing strategies for continuous improvement.

This Is For You If

The goal is to strengthen customer-centric practices by leveraging CRM technology to drive engagement, satisfaction, and business results.

How You Benefit

Develop confidence in using CRM systems to inform customer strategies and interactions. 

Boost retention and satisfaction by creating personalized customer experiences. 

Improve operational efficiency in customer service and communication workflows. 

Strengthen long-term customer value and drive growth through strategic relationships.

The Silver Brook Advantage

End-to-End Program Management

Every program is managed end to end by the SB team through reminders, attendance, assignments, mentorships, and tests.

Going the Extra Mile

Each program is designed and delivered with a focus on maximizing learning outcomes and achieving the terminal objectives.

The Personal Touch

Our programs are tailor-made to our partner organizations and their individual learners.

Integration across Disciplines

Programs across Life Skills, Leadership, Business, and Technology for all industry sectors.

Why Learn from

Silver Brook

20,000

programs conducted in nearly 2 decades.

80%

of our clients are Fortune 500 companies.

92

out of 100 learners recommend our programs to others (NPS score).

483,000+

professionals have leveled up their skills and mindsets.

42%

of our programs are mandatory for some clients’ employees.

80%

of clients repeat our programs.

800

years of collective experience in planning and upskilling.

50+

Facilitators come from top management and leadership roles.

27

countries and growing…

Get it

Customized

Call us to talk to one of our learning advisors about your upskilling requirements or use the form below to send us a message.