Introduction

Institutional sales necessitate a strategic, consultative approach to address the diverse needs of organizations. This program focuses on the skills and strategies necessary to navigate institutional sales processes, engage key decision-makers, and establish lasting partnerships. By emphasizing long-term value and consultative selling, participants will be equipped to drive large-scale success and foster sustainable growth.

Keywords

Institutional sales, B2B sales, long-term relationships, decision-making, consultative selling, client engagement, sales strategy

What You Learn

1

Techniques for identifying and engaging decision-makers in an institutional sales environment.

2

Approaches to navigating extended buying journeys from prospecting to closure.

3

Methods for designing value propositions that address institutional goals and priorities.

4

Strategies to cultivate and maintain high-value institutional relationships.

5

The role of internal collaboration in managing multi-stakeholder sales opportunities.

6

Tools to structure, manage, and expand an institutional client portfolio.

This Is For You If

The aim is to strengthen B2B or institutional sales capabilities by developing relationship-driven strategies tailored to organizational clients.

How You Benefit

Strengthen institutional engagement strategies to build trust and credibility. 

Enhance the ability to position solutions that meet complex organizational needs. 

Establish frameworks for sustainable account growth and strategic client retention. 

Increase effectiveness in navigating enterprise-level sales environments with confidence and clarity.

The Silver Brook Advantage

End-to-End Program Management

Every program is managed end to end by the SB team through reminders, attendance, assignments, mentorships, and tests.

Going the Extra Mile

Each program is designed and delivered with a focus on maximizing learning outcomes and achieving the terminal objectives.

The Personal Touch

Our programs are tailor-made to our partner organizations and their individual learners.

Integration across Disciplines

Programs across Life Skills, Leadership, Business, and Technology for all industry sectors.

Why Learn from

Silver Brook

20,000

programs conducted in nearly 2 decades.

80%

of our clients are Fortune 500 companies.

92

out of 100 learners recommend our programs to others (NPS score).

483,000+

professionals have leveled up their skills and mindsets.

42%

of our programs are mandatory for some clients’ employees.

80%

of clients repeat our programs.

800

years of collective experience in planning and upskilling.

50+

Facilitators come from top management and leadership roles.

27

countries and growing…

Get it

Customized

Call us to talk to one of our learning advisors about your upskilling requirements or use the form below to send us a message.